Комерцијален стандард

EUROPE IN FRAME
COMMERCIAL STANDARD LICENCE
Version 1.0

1. Licence grant

Europe In Frame grants the licensee a non-exclusive, non-transferable, worldwide licence to use the licensed photograph for commercial purposes, subject to these terms.

The licence applies only to the photograph identified in the relevant order or licence record and to the person or organisation identified as the licensee.

2. Duration

The licence is granted for an indefinite period, subject to compliance with these terms.

3. Permitted commercial use

The licensed photograph may be used in:
- company and professional websites;
- marketing and promotional materials;
- digital and print advertising campaigns;
- corporate communications, reports and presentations;
- business social-media publications;
- point-of-sale and event materials;
- other commercial communications consistent with these terms.

Commercial use is permitted within the scope of this licence.

4. Standard commercial scope

This licence permits use by the identified licensee for its own business or organisational communications.

It does not grant exclusive rights and does not include resale of the photograph, standalone redistribution, stock-library distribution, sublicensing, or use in merchandise or products whose primary value is the photograph itself.

Uses requiring exclusivity, extended distribution, large-scale merchandising or separately negotiated rights require an Extended Commercial or custom licence.

5. Attribution

Attribution is not required unless separately agreed.

Voluntary credit may read:

© Serhii Danyliuk / Europe In Frame

6. Limited modifications

The licensee may make reasonable technical and design adjustments required for a permitted commercial use, including resizing, cropping, layout integration and ordinary colour or exposure adjustments.

The photograph may not be materially altered in a deceptive manner or modified so that it misrepresents the subject, context or meaning of the photograph.

Such adjustments do not transfer copyright or create ownership rights in the licensed photograph.

7. Territory

The licence is valid worldwide.

8. Resale, sublicensing and redistribution

The licensed photograph may not be:
- resold as a standalone asset;
- sublicensed;
- transferred to another person or organisation as an independent licensed asset;
- redistributed as a standalone downloadable file;
- uploaded to a public file repository or file-sharing service;
- offered in a stock library, template, asset pack or image collection;
- incorporated into merchandise or another product whose primary value is the photograph itself.

Supplying the photograph only as technically necessary to a printer, designer, agency or production provider acting on behalf of the licensee for a permitted use does not constitute prohibited redistribution, provided that the recipient receives no independent right to use the photograph.

9. Artificial intelligence and machine learning

The licensed photograph may not be used to train, fine-tune, evaluate or develop an artificial intelligence or machine-learning model, or included in a dataset intended for such purposes, unless Europe In Frame grants separate written permission.

10. Ownership and copyright

Copyright and all ownership rights in the licensed photograph remain with the copyright holder.

Purchasing or licensing the photograph does not transfer copyright, authorship or ownership of the underlying photographic work.

This licence grants usage rights only.

11. Prohibited use

The licensed photograph may not be:
- used unlawfully;
- used deceptively or in a materially misleading context;
- represented as the licensee's own original photographic work;
- used in a way that falsely suggests sponsorship, endorsement or affiliation by Europe In Frame, the photographer, or any depicted person or organisation;
- used outside the commercial rights expressly granted by this licence.

12. Termination

Europe In Frame may terminate this licence if the licensee materially breaches these terms and, where the breach is capable of remedy, fails to remedy it within a reasonable period after receiving notice.

Upon termination, the licensee must cease any use that is no longer authorised by this licence.

Termination does not affect any mandatory rights or remedies available under applicable law.

13. Mandatory rights

Nothing in this licence excludes, restricts or limits any right, remedy, guarantee or protection that cannot lawfully be excluded, restricted or limited under applicable law.

Where mandatory law conflicts with these licence terms, the mandatory law prevails to the extent of that conflict.

14. Licence version

These are the Commercial Standard Licence terms, version 1.0.

The licence applicable to a purchase is the version identified and recorded with the relevant order.