标准商业许可

完整许可

许可条款

以下为英文原始条款的中文参考译文。本译文不取代或更改购买时记录的英文合同文本，也未针对任何特定司法管辖区进行法律调整。

EUROPE IN FRAME
标准商业许可
版本1.0

1. 许可授予

Europe In Frame授予被许可人一项非独占、不可转让、全球范围内有效的许可，允许其在遵守本条款的前提下，将获许可使用的照片用于商业用途。

本许可仅适用于相关订单或许可记录中标明的照片，以及被标明为被许可人的个人或组织。

2. 期限

本许可无固定期限，但须遵守本条款。

3. 允许的商业用途

获许可使用的照片可用于：
- 企业及专业网站；
- 营销及推广材料；
- 数字及印刷广告活动；
- 企业传播、报告及演示；
- 企业社交媒体发布内容；
- 销售点及活动材料；
- 符合本条款的其他商业传播。

商业使用仅在本许可范围内获准。

4. 标准商业范围

本许可允许被标明的被许可人将照片用于其自身业务或组织的传播。

本许可不授予独占权利，也不包括转售照片、独立再分发、通过图库分发、再许可，或在商品及以照片本身为主要价值的产品中使用照片。

需要独占性、扩展分发、大规模商品化使用或单独协商权利的用途，须取得扩展商业许可或定制许可。

5. 署名

除非另有单独约定，否则无需署名。

自愿署名可采用以下形式：

© Serhii Danyliuk / Europe In Frame

6. 有限修改

被许可人可为获准的商业用途进行必要且合理的技术及设计调整，包括调整尺寸、裁剪、融入版面设计以及常规色彩或曝光调整。

不得以欺骗性方式实质性改变照片，也不得通过修改歪曲照片的拍摄对象、背景或含义。

此类调整不转让版权，也不产生对获许可使用的照片的所有权。

7. 地域

本许可在全球范围内有效。

8. 转售、再许可及再分发

获许可使用的照片不得：
- 作为独立素材转售；
- 再许可；
- 作为独立的获许可素材转让给其他个人或组织；
- 作为独立的可下载文件再分发；
- 上传至公共文件存储库或文件共享服务；
- 在图库、模板、素材包或图像合集中提供；
- 纳入商品或其他以照片本身为主要价值的产品。

仅在技术上确有必要的范围内，向代表被许可人为获准用途行事的印刷商、设计师、代理机构或制作服务提供商提供照片，不构成被禁止的再分发，前提是接收方不取得任何独立使用该照片的权利。

9. 人工智能及机器学习

获许可使用的照片不得用于训练、微调、评估或开发人工智能或机器学习模型，也不得纳入拟用于此类目的的数据集，除非Europe In Frame另行给予书面许可。

10. 所有权及版权

获许可使用的照片的版权与全部所有权仍归版权持有人所有。

购买照片或取得照片的许可不会转让其所涉摄影作品的版权、作者身份或所有权。

本许可仅授予使用权。

11. 禁止的用途

获许可使用的照片不得：
- 用于违法用途；
- 以欺骗性方式或在具有实质性误导的背景下使用；
- 被声称为被许可人本人的原创摄影作品；
- 以虚假暗示Europe In Frame、摄影师或照片所展示的任何个人或组织提供赞助、给予认可或存在关联关系的方式使用；
- 超出本许可明确授予的商业权利使用。

12. 终止

如果被许可人实质性违反本条款，Europe In Frame可终止本许可；如该违约可以补救，则仅在被许可人收到通知后的合理期限内仍未补救时，方可终止。

许可终止后，被许可人必须停止任何不再获本许可授权的使用。

终止不影响适用法律规定的任何强制性权利或救济。

13. 强制性权利

本许可的任何内容均不排除、限制或缩减适用法律规定不得依法排除、限制或缩减的任何权利、救济、保证或保护。

如果强制性法律规定与本许可条款发生冲突，则在该冲突的范围内，以强制性法律规定为准。

14. 许可版本

本条款为标准商业许可条款，版本1.0。

适用于某次购买的许可版本，是相关订单中标明并记录的版本。

EUROPE IN FRAME
COMMERCIAL STANDARD LICENCE
Version 1.0

1. Licence grant

Europe In Frame grants the licensee a non-exclusive, non-transferable, worldwide licence to use the licensed photograph for commercial purposes, subject to these terms.

The licence applies only to the photograph identified in the relevant order or licence record and to the person or organisation identified as the licensee.

2. Duration

The licence is granted for an indefinite period, subject to compliance with these terms.

3. Permitted commercial use

The licensed photograph may be used in:
- company and professional websites;
- marketing and promotional materials;
- digital and print advertising campaigns;
- corporate communications, reports and presentations;
- business social-media publications;
- point-of-sale and event materials;
- other commercial communications consistent with these terms.

Commercial use is permitted within the scope of this licence.

4. Standard commercial scope

This licence permits use by the identified licensee for its own business or organisational communications.

It does not grant exclusive rights and does not include resale of the photograph, standalone redistribution, stock-library distribution, sublicensing, or use in merchandise or products whose primary value is the photograph itself.

Uses requiring exclusivity, extended distribution, large-scale merchandising or separately negotiated rights require an Extended Commercial or custom licence.

5. Attribution

Attribution is not required unless separately agreed.

Voluntary credit may read:

© Serhii Danyliuk / Europe In Frame

6. Limited modifications

The licensee may make reasonable technical and design adjustments required for a permitted commercial use, including resizing, cropping, layout integration and ordinary colour or exposure adjustments.

The photograph may not be materially altered in a deceptive manner or modified so that it misrepresents the subject, context or meaning of the photograph.

Such adjustments do not transfer copyright or create ownership rights in the licensed photograph.

7. Territory

The licence is valid worldwide.

8. Resale, sublicensing and redistribution

The licensed photograph may not be:
- resold as a standalone asset;
- sublicensed;
- transferred to another person or organisation as an independent licensed asset;
- redistributed as a standalone downloadable file;
- uploaded to a public file repository or file-sharing service;
- offered in a stock library, template, asset pack or image collection;
- incorporated into merchandise or another product whose primary value is the photograph itself.

Supplying the photograph only as technically necessary to a printer, designer, agency or production provider acting on behalf of the licensee for a permitted use does not constitute prohibited redistribution, provided that the recipient receives no independent right to use the photograph.

9. Artificial intelligence and machine learning

The licensed photograph may not be used to train, fine-tune, evaluate or develop an artificial intelligence or machine-learning model, or included in a dataset intended for such purposes, unless Europe In Frame grants separate written permission.

10. Ownership and copyright

Copyright and all ownership rights in the licensed photograph remain with the copyright holder.

Purchasing or licensing the photograph does not transfer copyright, authorship or ownership of the underlying photographic work.

This licence grants usage rights only.

11. Prohibited use

The licensed photograph may not be:
- used unlawfully;
- used deceptively or in a materially misleading context;
- represented as the licensee's own original photographic work;
- used in a way that falsely suggests sponsorship, endorsement or affiliation by Europe In Frame, the photographer, or any depicted person or organisation;
- used outside the commercial rights expressly granted by this licence.

12. Termination

Europe In Frame may terminate this licence if the licensee materially breaches these terms and, where the breach is capable of remedy, fails to remedy it within a reasonable period after receiving notice.

Upon termination, the licensee must cease any use that is no longer authorised by this licence.

Termination does not affect any mandatory rights or remedies available under applicable law.

13. Mandatory rights

Nothing in this licence excludes, restricts or limits any right, remedy, guarantee or protection that cannot lawfully be excluded, restricted or limited under applicable law.

Where mandatory law conflicts with these licence terms, the mandatory law prevails to the extent of that conflict.

14. Licence version

These are the Commercial Standard Licence terms, version 1.0.

The licence applicable to a purchase is the version identified and recorded with the relevant order.